EDUCATION LEAD MANAGEMENT CRM

Education lead management.
Every admission enquiry in one flow.

Capture admission leads, new student enquiries and course enquiries from your website, Meta, Google Ads, WhatsApp and more. Give counsellors one place to qualify leads, follow up and move students toward admission.

See EduLeads in action Explore platform
Multi-channel capture
Counsellor workflows
Campaign attribution
Pipeline + follow-ups + attribution
EduLeads / Overview
Live
Admissions overview
This month
Last 30 days
Total leads0+18.4%
Qualified0+12.8%
Admissions0+21.3%
Lead flow1,842 leads
W1W2W3W4
Meta482
Google391
WhatsApp274
68%qualified
New leadRahul Sharma
now
AutomationLead assigned
1s
Scroll to explore
One education CRM. Your entire student acquisition stack.
Website Facebook Instagram Google Ads YouTube WhatsApp Manual entry Website Facebook Instagram Google Ads YouTube WhatsApp
01 / THE PLATFORM

Your entire lead journey,
connected by design.

EduLeads turns fragmented enquiries into a single, visible pipeline. From first click to final admission, every interaction stays connected.

01

Capture

Bring enquiries from websites, Meta, Google Ads, WhatsApp and manual sources into one system.

MULTI-CHANNEL
02

Organize

Automatically structure leads with source, campaign, status, ownership, tags and custom fields.

ONE PIPELINE
03

Convert

Assign counsellors, schedule follow-ups, qualify prospects and track the journey to admission.

ACTIONABLE
04

Measure

Connect campaign activity with leads and conversions so teams can understand what is working.

ATTRIBUTION
LIVE WORKSPACE

A lead inbox that actually feels in control.

Search, filter, assign and act on every enquiry from a single workspace. Keep the complete lead timeline, notes, priority, tags and follow-up state together.

Centralized lead dashboard Advanced filtering & search Lead activity history
All leads1,842
Search name, phone, email...
RS
Rahul SharmaEngineering • Google Ads
Qualified
AP
Ananya PatelMBA • Instagram
Follow-up
AK
Arjun KumarDesign • Website
New
03 / BUILT FOR ADMISSIONS

Everything your
admissions and counselling team needs.

Manage college, university, school and coaching enquiries with a practical lead management system built for everyday admissions and counselling work.

01

Lead Pipeline

Move every prospect through a clear journey from new enquiry to qualified, application and admission.

New 248Contacted 186Qualified 92Admission 31
02

Follow-ups

Schedule the next action, surface overdue tasks and keep counsellors focused on what needs attention.

Call MBA enquiryToday · 4:30 PM
03

Duplicate Detection

Identify matching phone numbers or emails before duplicate records create noise in your pipeline.

AKAKPotential match
04

Lead Attribution

Keep source, campaign, form and UTM context attached to the lead for better marketing visibility.

Google Ads→Campaign→Lead
05

Counsellor Workspace

Give each team member a focused view of assigned leads, follow-ups, notes and conversion activity.

ARSKRMPN+ 12 counsellors
06

Analytics & ROI

See lead volume, sources, campaigns, pipeline movement and conversion performance from one dashboard.

04 / HOW IT WORKS

From click to
conversation.

A simple operating rhythm keeps marketing, admissions and management looking at the same truth.

Walk through the platform
01
CAPTURE

A student submits an enquiry.

Website form, Meta Lead Ad, Google Lead Form, WhatsApp or another connected source.

02
ROUTE

EduLeads creates the lead.

Source and campaign context are attached, duplicates can be detected and ownership can be assigned.

03
FOLLOW UP

The counsellor takes action.

Notes, status changes and scheduled follow-ups build a complete activity timeline.

04
MEASURE

Management sees the outcome.

Pipeline and attribution data turn daily activity into a clearer view of conversion performance.

Connected by design

Your channels.
One source of truth.

Neither should your team. Connect the channels where prospective students discover you and bring every enquiry into one workspace.

Real-time lead capture through supported webhooks
Campaign and form identification
Connection status and synchronization visibility
EduLeads CRM
Meta
Google
WhatsApp
YouTube
Website
Instagram
Marketing intelligence

Stop guessing. See the funnel.

Leads1,842↑ 18.4%
Qualified684↑ 12.8%
Admissions126↑ 21.3%
Lead acquisition trend+18.4%
Aug 01Aug 10Aug 20Aug 30
Lead sources
Meta482
Google391
WhatsApp274
Website248
Marketing ROI4.8×Across tracked campaigns
05 / BUILT TO SCALE

Separate clients.
One platform.

Designed for multi-organization education businesses with tenant-aware data, role-based access and centralized administration.

Tenant data isolation
Role-based access
Secure authentication
Connected integrations
EduLeadsONE PLATFORM
Client ALeads · Counsellors · Campaigns
READY
Client BLeads · Integrations · Reports
READY
Client CUsers · Leads · Settings
READY
Client DCampaigns · Analytics · Data
READY
Protected
JWT auth
Tenant isolation
OAuth
Webhook verification
Enterprise-minded foundation

Built to keep your
data in its lane.

Role-based access, tenant-level isolation, protected routes, OAuth authorization, token refresh, webhook verification and secure credential handling are part of the platform architecture.

Superadmin, Admin, Counsellor & Staff roles
Organization-specific data and settings
Integration connection and audit visibility
One platform, different responsibilities

Everyone sees
what they need.

Superadmin

System-wide control

Client, tenant, subscription, module and system administration.

Admin

Organization control

Users, leads, integrations, campaigns, reports and assignments.

Counsellor

Action-focused workspace

Assigned leads, follow-ups, notes, status and conversion updates.

Staff

Configurable access

Give limited access around the responsibilities of each team member.

Ready when your admissions team is.

Make every enquiry
count.

Bring your marketing channels and admissions team into one connected lead workflow.

Book a demo Explore features
Questions, answered

Questions,
answered.

Answers about education CRM, admission lead management, student enquiries, counsellor workflows and connected lead sources.

YatraNest EduLeads is an education-focused lead management platform for capturing, organizing, assigning, following up and tracking prospective student enquiries.

The platform is designed to connect website enquiries, Meta/Facebook and Instagram lead sources, Google Ads lead forms, WhatsApp and manual lead entry.

Yes. The platform is designed with tenant and organization separation so different clients can operate their own users, leads, integrations and workflows.

Yes. Role-based access and lead assignment allow teams to work from assigned leads, update stages, add notes and manage follow-ups.

Yes. The platform can retain source and campaign context, including available campaign, form and UTM information, so leads can be analyzed by acquisition source.